G.R.W.M. (that’s “get ready with me”) for a major change in the social commerce landscape, because the pending TikTok ban in the United States could be make-or-break...
Access to financial resources is undeniably critical for business success. Without it, the road ahead can be fraught with challenges, potentially leading to the demise...
Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online...
Artificial intelligence (AI) is having a Kim Kardashian moment. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...
LinkedIn reportedly entered the influencer marketing business with last week’s launch of an offering that lets advertisers pay to amplify posts from independent creators. Get...
Even as the future of TikTok hangs in the balance, brands continue to leverage the platform’s wide audience of young consumers to drive engagement and...
The U.K.’s financial watchdog is warning social media influencers against making misleading financial services promotions. Get the Full Story Complete the form to unlock this...
The consumerization of the B2B landscape has at its heart a central insight: people are people. Increasingly, they want the whole of their lives to...
Creators and influencers have moved beyond their conventional roles as simple product endorsers, and transformed into trusted advisers who play a pivotal role in shaping...