Mexico’s Mobile Shift Reveals Untapped Retail Opportunities

Global Digital Shopping Index: Mexico Edition - May 2025

Mexican consumers are leaning into mobile shopping, with 47% using a mobile device for their latest purchase. Young consumers were the most likely to do so, led by millennials at 52%, but even 41% of baby boomers and seniors did so. PYMNTS Intelligence’s latest research, “The 2025 Global Digital Shopping Index: Mexico Edition,” was commissioned by Visa Acceptance Solutions and offers a mobile-first playbook for merchants in Mexico.

Inside the May Playbook

47% of Mexican consumers used phones as part of their latest retail purchase.
49% of Mexican shoppers want to use cross-channel shopping.
30% of Mexican consumers used a third-party, one-click checkout option for their last online purchase.